Golf course Marketing Strategies

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How to be a Big Fish in Any Pond

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Many golf courses effort to gain a competing advantage by continuously dropping their price. This marketing strategy will inevitably fail over time because you generate a perception of being a reduction golf facility. You will begin to attract the ''Bottom-feeder Golfers'' who rarely spend any cash in your proshop or bar and normally carry baloney sandwiches in their golf bag. Why not just come to be more consuming to citizen who like to spend money for capability services? There are any good lures you can use to catch these golfers with money:

1. Throw in the Towel

Don'T reduction Your Prices - Instead - Add Value! Price cutting is finally a losing game. A best arrival is to add value so you can increase rather than decrease prices. Your focus should be on seeing creative ways to differentiate your golf course and your buyer service. increase demand so much that you no longer have to compete with the price cutters. Naturally do more efficient marketing and get so busy that you have to raise you price.

All your ads should generate value propositions that furnish enticing offers and premiums for a great golfing experience. You can ''Throw in'' a golf towel, hat, complimentary lunch (Hot dog & Coke), range pass, yardage book, poster or a screensaver. By adding these types of premiums, you can surely raise your price to more than cover the cost of the excellent and generate a higher perceived value at your club. However, you may want to limit these promotions to your tee spots that are already in high demand (such as weekend mornings) so you can raise your fees considerably without it affecting your traffic flow. Think how the Airlines do this with ''Space Available'' in First Class.

The irregularity to the rule of discounting is to use it as a recompense for your most loyal customers. Give financial incentives to citizen who buy in volume and pay upfront. Have reduction programs for the players who want to buy a 20 round pass or a series of 10 lessons.

2. Make it like Disneyland

Think about how much fun it is to go to Disneyland, ''The Happiest Place on Earth.'' The Park is all the time immaculate and the staff are highly trained to make citizen smile.

Disney is in the entertainment business - and really, so are you.

Everything at Disney is designed for fun and creating memories. It's more than just a theme park with rides. In the same way, your golf course should be more than just golf - it's about the perceive you help them have.

Think about how you can raise the level of buyer service and enhance the ''Wow'' factor at your golf facility. How can you make the whole perceive at your course more enjoyable and entertaining.

How about production sure your washrooms are impeccable (Women rank this as the #1 most prominent value in a capability golf course).

Why not serve vanilla scented towels at the turn? Make them hot in a microwave on cold days and icy cold on hot days. Very refreshing.

How about having a amiable guy that greets you as soon as you arrive and takes your bags to the range or starting tee? Dress him in white coveralls like at the Masters.

What about giving your Marshalls Instant Replay vouchers for disgruntled clients? Have them give balls away to citizen hunting for their lost balls! (This surely helps enhance slow play and just makes citizen feel better. The marshall is now seen as a friend rather than a policeman).

How about fun, cute Cart Girls who have been given great training and know how to make citizen smile.

Why not take a digital photo of every golfer at your signature hole and send it to them by email? (How's that for collecting email addresses? Disney now does takes digital pictures with some of their rides - and even charges you if you want the printed photo!)

What about having a few more ''Fun Tournaments'' with crazy prizes and great communal events afterwards. Build a sense of community.

The point is, you should make it your goal to have your golf course come to be ''The Happiest Golf course on Earth!''

3. Do it Like Cheers! Remember the Tv Show Cheers? Why did citizen keep going to Cheers? The rejoinder is in the song, ''Where every person Knows Your Name.''

It teaches a great chapter - Build loyalty through predicted personalization. Here's any personalization hooks you can use:

Create a beloved Golfer Loyalty schedule where you recompense your best customers. If you'd like to see more about a perfect loyalty marketing schedule we've developed, view details at www.preferredgolfer.com. Train your staff on how to remember names. generate photo directories of your members for staff review. Have a rewards and incentives for the best ''Name Rememberer.'' generate all kinds of extra communal events at your club where it's very easy for citizen to get to know each other in a fun, informal way. Make sure there's some ''Intentional Interaction'' so it makes it easy for citizen to connect, even if they're new to a group.

4. come to be Heroes In Your community How would you like to make a sure impression on your community and earn the right to get some ink from your local media? Here's a few ideas:

Have programs for kids to build birdhouses through the school woodshop for your golf course. This schedule can be especially efficient with extra needs kids - allow them setup the birdhouses on the course and make a meaningful contribution to their community. Have your staff come to be experts: Let your chef host cooking classes. Have your superintendent host workshops on flower gardens, pruning, thatch control, lawn fertilization and maintenance. Have your golf pros teach etiquette classes to the juniors - perfect with a nice graduation ceremony.

5. Use Exceptional Photography to generate an Indelible Impression You only have one opportunity to make a good first impression. Great golf course photography is considerable to improving your image and branding. Make sure you have at least one excellent photograph of your signature hole so that citizen will be enticed to play your course. Great photography is the easiest lure you can use to catch golfers with money.

Want to see some striking Golf Photgraphy? Check out the work of 2 times "Golf Photographer of the Year" John Johnson at www.golfphotos.com Using these 5 strategies will allow you to differentiate your club from the competition and you will

Become A Big Fish In Your Own Local Pond!

Cheers

Colin Goehring

You can view this record with Html, graphics and striking golf photography here

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